Survival Guide.

Greanbean Cars. Get there greener

Samuel Fisher, Founder and Managing Director of Greenbean Cars kindly gave us an insight into his background and how he has developed a successful, simple and affordable low-emission alternative to conventional taxi and executive hire companies.

How did you come to live in Leeds?
I fell in love with Yorkshire when I was studying a Masters Degree at Sheffield University. I really enjoyed trips into the Peaks and the way of life in Yorkshire. I wanted to stay in the region after I graduated so when an opportunity became available to work for a sustainable development consultancy in Leeds, I snapped it up.

What is Greenbean Cars and why the name?
Greenbean Cars is an environmentally friendly taxi service that exclusively use low emission hybrid cars. At no extra cost to companies and individuals we are a simple and affordable way to reduce their carbon footprint.

We wanted to include green in the name for obvious reasons but wanted something with a bit more personality than just an environmental angle. ‘Greenbean’ was perfect because it has connotations to other bean personalities such as ‘old bean’, ‘keen bean’, ‘cool bean’. So, are you a Greenbean?!

How did Greenbean Cars start up?
I left my job in property a couple of months before the property crash to work for a local charity as an intern. That came to an end and it was obvious it was time to do something a little different. Jobs in the property sector were non-existent so I considered a couple of options. One was this idea of a green taxi company my brother had a year earlier when on a family holiday. I started researching it with him and decided to go for it. I thought I am unlikely to be brave enough to give up a job to do this so why not do it now. In the end, my brother decided he did not want to take it further, but was happy for me to pursue it. I shall expect he will want some kind of pay off one day.

What has challenged you? What have been your highs and lows?
Everything is challenging but the biggest challenge is to overcome your perceptions of what is possible! Starting a business is all about getting out of your comfort zone and doing things that scare you. There are always lows but the some of the highs have been winning major contracts from large organisations in the city. It is always inspiring to see large corporate organisations making positive changes.

Is Leeds a good place to start a business?
Leeds is a fantastic place to start a business. There seems to be a culture of young people starting businesses at the moment and many of them are Christians. I have Christian friends currently starting a design agency and an eco-hotel! In my view, businesses are great ways to extend the Kingdom of God because they have such a big impact upon society. Starting companies that people really like is also a great way to build bridges between the church and the rest of society. For example, our company has a lot of contact with the Muslim and Asian community which the Church does not always enjoy elsewhere.

What’s the future of Greenbean Cars…
Greenbean cars is about making sustainable travel as easy as possible. We want to provide a simple alternative when individuals and organisations are choosing a taxi.  Whilst on a larger scale we may have to fundamentally rethink the way we travel, every individual journey can count towards a more sustainable city if people start to think in terms of eco-friendly travel options. Who knows, that may lead to Greenbean Cars being introduced to other cities in Yorkshire.

The writes of James, in his Epistle says, ‘Come now, you who say, “Today or tomorrow we will go into such and such a town and spend a year there and trade and make a profit”— yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears for a little time and then vanishes. Instead you ought to say, “If the Lord wills, we will live and do this or that.”’ The urgency in those verses and the push to follow what we know to be God’s will for the world really inspires my work with Greenbean Cars.

If you could give newcomers to the city a piece of advice what would it be?
I would certainly recommend city centre living, it provides so many opportunities for a great lifestyle. It is the future of sustainable living!  Since you can give up your private car it may also mean more Greenbean taxi journeys!

I would also recommend the Leeds Liverpool Canal which links the city to the countryside effortlessly. It is my favourite place to go for a jog since within five minutes it feels like the middle of the countryside.

Keeping up to date with everything ‘Greenbean’
Find out more information about what we offer over on our website
You can follow us on Twitter at or Like us over on our Facebook page.

Book a journey with Greenbean Cars
To book a journey with us just call us on 0113 270 38 42.

Categories: Environment, Leeds People, Travel, Focus, Add to Slidebox Posted on Friday 9th September 2011 at 15:56 by admin



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